bloggin' all things brownsville

Tuesday, February 3, 2009

Watch Webcast of Unveiling of the 2009 Official Charro Days Poster Wednesday

Hello folks,

Been busy lately with volunteer work, Charro Days publicity being one of them. With the event marking its 72nd year, Publicity Committee Chairman Letty Fernandez recently organized a "new media" team to bring promotion of the event to a new level.

The use of new media, consisting of Facebook, Twitter, Blogger, Webcasts and YouTube, aims to bring a renewed energy to Charro Days Fiesta in an effort to entice participation from a broader demographic. This is key in keeping Brownsville's much-loved tradition alive.

I'm looking forward to being part of a great team of folks. This is a work in progress, and your patience is appreciated.

Thank you,

Melissa Zamora
Charro Days Fiesta
Publicity Co-chair


News Media Advisory:

What: Students Dance at Unveiling of 2009 Official Charro Days Poster

When: 9:30 a.m. Wednesday, Feb. 4, 2009

Where: Charro Days Headquarters; 455 E. Elizabeth St.; Brownsville, Tx.

Background: Longoria Elementary students dressed in costume will be on-hand to officially unveil the 2009 Charro Days Commemorative Poster and perform a traditional dance.

This year’s poster depicts a young boy and girl dancing “La Danza de los Concheros,” a modern, mystic, folk dance of Central Mexico based on the cultural legacy of the “Aztecs.”

The poster was designed by Brownsville artist Don Breeden, who has illustrated 10 of the 11 posters in the Charro Days poster series. Longoria Elementary students Mario Davila Jr. and Alina Gutierrez were the models for this year’s poster.

In 1991, the Brownsville Convention and Visitors Bureau, Inc. (BCVB) began the tradition of creating a Charro Days poster to commemorate the event. In 2004, Charro Days, Inc. partnered with the BCVB, and this year, Keppel AmFELS joined as the sponsor of the poster.

Free posters, while they last, are available at the Charro Days Headquarters, 455 E. Elizabeth St., and the BCVB Visitors’ Center, 650 Ruben M. Torres Blvd. Businesses are being encouraged to display the poster.

The event will also be viewable LIVE on the Internet. Go to the Charro Days Fiesta Web site at

The 72nd Charro Days Fiesta kicks off Feb. 22 and continues through March 1.

Contact: Mike Puckett, Charro Days, Inc.; (956) 542-4245


Charro Days Web site:

Charro Days Blog:

Charro Days Twitter:



Anonymous Anonymous said...

Woo hoo!!!

I'll be there!

Wednesday, February 11, 2009  

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